Private Label product preparation differs from Retail Arbitrage Prep. Most private label sellers complete their product prep with the factory. A factory can FNSKU, bundle, and label products before they arrive to America. In fact, we recommend this for sellers! The more work a factory can do equals less work we need to do. However, private label sellers focus brand building. Brand building requires its own product prep. What’s more, brand building requires extra quality control. Let’s review different methods of private label prep for FBA sellers.
Marketing Inserts – Private Label Prep for Brand Building
Marketing Inserts guide your products first impressions. In fact, they communicate a message to your client. What message? Whatever message your sales strategy is based around! Marketing insert content depends on your goals. Here is a quick list of recommendations for marketing inserts:
- Customer Review
- Customer Referral
- Promotional Offer
- Discount Offer
- B1G1 Free Offer
- Direct Clients to Your Website for Future Purchases
In any case, an insert is a powerful brand ambassador for your business. That being said, it can be difficult to connect your marketing inserts with the factory who manufacturers your product. Private Label sellers want high quality inserts. After all, these are the face of your brand! Therefore, sellers prefer to print them in America. And thereafter, a seller can connect their inserts and products together. Sellers can do this themselves. However, they usually partner with a 3PL prep center to complete the work. To learn more about crafting insert marketing, find our friends at EcomEngine.
Kitting & Bundling – Private Label Prep for Value Building
Private label prep includes sellers who bundle products together. We call this kitting. And kitting can deliver extra value to clients. These products typically come from two different factories. Together, as one unit, they provide extra value to a sellers brand and the client. Bundling products can be complicated. However, with the help of a trusted prep center, it can be easy. First, sellers need to identify what items couple well together. Second, they need to consolidate the items in China. Third, they need to pick product packaging that can house both items together. If they can complete this between their factory’s – even better. However, it’s usually best to let American prep experts complete the final bundling process. Why? This ensures a high level of product care is delivered to your final product. After all, quality is king in the kingdom of private label sellers.
Product Inspection & Testing – Private Label Prep for Quality Control
Private Label products travel an global road to reach your client’s doorstep. In fact, they change hands nearly 10 times in your supply chain. In light of this, one wonders, does everyone handle your products with care? Or, do truckers, dock workers, warehouse staff handle your products haphazardly? Even with protective packaging – your products need a quick examination before delivery to Amazon. Moreover, they may even need to be tested.
Look, brands are built on quality. Quality control comes from product inspections & testing. To be safe, request that 10% of your total products are inspected. Do this before delivery to Amazon. Alternatively, if you ship damaged goods into an Amazon – you risk suspension. To repeat, you must not skip this vital private label prep here. In summary, make sure your product receives a 3PL product inspection.
Frequently, Private Label sellers gamble and ship products to Amazon without inspections. Consequently, they start getting return orders. Amazon suspends the listing. They cite damaged packaging as a result. And now you need to repackage. No one wants to repackage themselves. So, they contact a 3PL prep center to help. Otherwise, packaging is a messy business to do yourself. Here are what the steps look like:
- Shop for new packaging
- Purchase Materials
- Deliver to their house or a 3PL Prep Center
- Submit a return order for all units at Amazon
- Receive returns at home or a 3PL Prep Center
- Begin repackaging or pay 3PL Prep Center
- Build & prep a shipment back to Amazon’s fulfilment center
- Hope for the best
For this reason, get your products inspected. Moreover, do not send them all to Amazon at once! Shipping from Amazon to a 3PL and back is expensive. Save yourself the time and money. Follow the correct private label prep steps.